Mobile Apps

Mobile Marketing Strategies: 10 Types to Master

Mobile Marketing Strategies: 10 Types to Master

Mobile device usage has been on a steady rise, with greater bursts in-between moments of technological advancement. Experts predict that 77% of the global population will use a smartphone by 2025. That means billions of people from all over the world. So if you want to elevate your business, you have to start paying more attention …

What Is Mobile App Retention Rate and How to Calculate It?

What Is Mobile App Retention Rate and How to Calculate It?

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

App Monetization Platform: Making the Right Choice

App Monetization Platform: Making the Right Choice

App monetization is a simple way of making money from your product, just by offering advertising space within your app or game. But how to decide what is the best platform to achieve it?

How to Successfully Scale User Acquisition Campaigns to Get More Users?

How to Successfully Scale User Acquisition Campaigns to Get More Users?

Want to learn how to scale user acquisition campaigns effectively? We have plenty of tips for you, so let’s get started right away. Do Extensive Research The first step of any successful user acquisition strategy is doing research, primarily on your target audience. Here’s why that’s important. If you don’t clearly define what type of …

10 Mobile App Monetization Strategies for Making Profit

10 Mobile App Monetization Strategies for Making Profit

How to make money from your app and don’t lose users while you do it? Put yourself in the users’ shoes and think about which type of ads and which monetization strategy integrates the best with your users’ point of view.

App Marketing Mistakes: Are You Sabotaging Your Success?

App Marketing Mistakes: Are You Sabotaging Your Success?

Each month, Udonis serves over 350 million impressions, acquires over 2 million mobile users & generate over 1.5 million leads for its partners. We took what we learned from the management of multiple campaigns and summed it up in 5 most common mistakes we see in app marketing.

How to Do Keyword Research for App Store Optimization (ASO)?

How to Do Keyword Research for App Store Optimization (ASO)?

Looking for tips on how to do keyword research for app store optimization? You’ve come to the right place.  In this practical guide, you’ll learn the step-by-step process of finding keywords that will boost your ASO efforts and drive organic user acquisition to your app or game.  But first, here are the basics of ASO …

App Reviews: Best Practices for Encouraging User Feedback

App Reviews: Best Practices for Encouraging User Feedback

If you’re reading this, you’re probably wondering how to get your app reviewed. App development is a process that requires great skill, time and efforts. Developing a great product is only half the job. Not all apps share the success of Apex Legends which had 2,4 million players in the first 24 hours of the initial release. That’s why marketing is as important as developing a great product.

Mobile App Analytics: A Necessity, Not an Option

Mobile App Analytics: A Necessity, Not an Option

If you’re just starting in the app&game business, your head might be riddled with questions. You might be wondering if everything works properly and what are users doing in your app. To be able to know that, you should implement mobile app analytics in your app or game – today!

What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.

Complete Guide to App Store Optimization

Complete Guide to App Store Optimization

The process of ASO (App Store Optimization) consists of two main parts – optimizing the app page and optimizing the search page. Ranking high in the search results means your future user will find you more easily.

Global App Market Ad Spend Prediction

Global App Market Ad Spend Prediction

Where will the global app market go in the following years, after it already surpassed traditional media like television? Data tells us that it will only continue to grow. With our mobile phones becoming “smarter” with every new release, there is less need to use our desktops – we can order a ride with our …

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