Discover what lifetime value is, why it matters, how to track it, and benchmarks for improvement. Learn strategies to enhance your LTV now.

What is stickiness in mobile games? How to calculate and track it? What are the industry benchmarks and how to reach them? Find out now.

Facebook campaigns for mobile games can help you acquire users and monetize them. Find out how to set them up!

Learn what is conversion rate in marketing, its formula, and examples. Use our conversion rate calculator to easily calculate it!

Not sure how to create the perfect app promo video for a mobile game? Click here and let me explain everything you need to know!

This is the only market research on hyper casual games you need. Key features, metrics, and advertising methods to improve your game.

Wondering what are the top mobile marketing companies in 2022? You're in luck! We have compiled a list by different categories.

This is all the info you need on session length in one place. Find out why this metric is so important for your app and learn how to boost it

Want higher engagement and user retention? You need to try mobile app personalization. and provide users with tailor-made content.

App Indexing lets Google index apps just like websites. Did you know that 1 in 4 app users discovers an app through search?

We tested Mintegral ads for games and compiled this guide to tell you all about it. Find out how to create Mintegral ads and boost your UA.