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What Is ARPU? Meaning, Formula, and Calculator

What Is ARPU? Meaning, Formula, and Calculator

Learn about ARPU, an essential revenue metric for mobile apps and games, including its formula, and how to calculate it and increase it!
How to Successfully Scale User Acquisition Campaigns to Get More Users?

How to Successfully Scale User Acquisition Campaigns to Get More Users?

Do you know how to create effective user acquisition campaigns? We'll give you one tip: make sure that your product is scalable.
10 Mobile App Monetization Strategies for Making Profit

10 Mobile App Monetization Strategies for Making Profit

Wondering how to make a profit from your mobile app? We've listed our top mobile app monetization strategies and models. Check them out.
App Marketing Mistakes: Are You Sabotaging Your Success?

App Marketing Mistakes: Are You Sabotaging Your Success?

We took what we learned from the managing thousands of ad campaigns and summed it up in 5 most common app marketing mistakes!
How to Do Keyword Research for App Store Optimization (ASO)?

How to Do Keyword Research for App Store Optimization (ASO)?

Check out our article about keyword research for app store optimization and reap the benefits of a winning ASO strategy. Read now!
App Reviews: Best Practices for Encouraging User Feedback

App Reviews: Best Practices for Encouraging User Feedback

If you are googling this you're probably wondering how to get more app reviews. We can help - read our step-by-step guide.
Mobile App Analytics: A Necessity, Not an Option

Mobile App Analytics: A Necessity, Not an Option

Are you using mobile app analytics? If your answer is no, then you should read this article. You'll thank us later.
What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

Find out what is user acquisition in marketing and learn about the main UA models, complete with examples and strategies!
App Store Optimization (ASO): The Complete 2025 Guide

App Store Optimization (ASO): The Complete 2025 Guide

The process of App Store Optimization has many moving parts. Read our guide to learn how to organically attract more users for your app!
Global App Market Ad Spend Prediction

Global App Market Ad Spend Prediction

Mobile app market is more and more adopted by the marketers and ad spend for app installs will continuously grow. Would you agree?
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