App Store Optimization Tools: 14 Best ASO Tools for Mobile Apps

by Andrea Knezovic, November 24, 2023

App store optimization is essential for the success of your app or mobile game. To do it right, it’s smart to use ASO tools.

ASO tools or app store optimization tools can help you improve the visibility of your app and boost downloads.

But which one is right for you?

If you need help with choosing the best app store optimization tool, check out this list I’ve put together. I review the best ASO tools on the market and provide you with features and pricing for each one.

Let’s dive right in!

What Is ASO (App Store Optimization)?

App Store Optimization (ASO) for mobile apps and games is the process of optimizing a mobile app or game to rank higher in an app store’s search results and improve its visibility to potential users.

This involves optimizing various elements like the app’s title, keywords, description, screenshots, and reviews, aiming to increase the app’s download rates and overall discoverability in the store.

What Are ASO Tools and Why They’re Useful?

ASO tools, or app store optimization tools, are specialized software solutions designed to assist developers and marketers in optimizing their mobile apps and games for app stores.

These tools provide critical insights and functionalities to enhance an app’s visibility and performance in app stores.

ASO tools are useful because they offer a variety of features that simplify and enhance the app store optimization process. Key functionalities often include keyword research, which helps in identifying the most effective keywords for your app’s title and description.

They also provide competitive analysis, enabling you to understand how your app ranks against competitors in the store. Additionally, these tools often offer performance tracking, showing how changes in ASO strategies impact app rankings and downloads.

Another important feature of an ASO tool is the ability to analyze user reviews and ratings, which are crucial factors in an app’s app store ranking and user appeal. By analyzing this feedback, developers can make informed decisions to improve their app’s features, address user concerns, and enhance overall user satisfaction.

The 11 Top App Store Optimization Tools for Mobile Apps and Games

You’re probably wondering what are the best ASO tools that will make your mobile app more successful. There are many great ones to choose from, each with unique benefits.

I’ve put together the most extensive ASO tools list including key features, pricing, and other useful info.

1. Apptweak

Apptweak is one of the best ASO tools for apps and games. Some of Apptweak’s clients are PayPal, Jam City, Yelp, Big Fish, Amazon, Expedia, Adobe, Udemy, LinkedIn, and Electronic Arts.

Here’s what you can do with an app store optimization tool.

Apptweak’s keyword research and suggestion feature allows developers to find relevant keywords for their app. As you probably know, a smart keyword strategy is essential for ASO and helps your app get to the top of the search results.

You can also spy on your competitors and see which keywords they’re using.

Apptweak uses Apple’s Search Popularity is another one of great ASO keyword optimization tools – it shows you the search volume for each keyword. Furthermore, you can see the difficulty score for keywords which helps you choose keywords that have the best chance to rank.

Apptweak Key Features

ASO keyword optimization tools
ASO monitoring tools
Keyword ranking history
Keyword volume and search popularity
Keyword impact analysis
ASO timeline
Featured app list
Keyword translations
Organic installs per keyword
Visibility score
ASO update history
Competitor keyword spy
Category rankings
Keyword rankings and install growth
App download and revenue estimates

Apptweak Pricing Plan

Starter $69/mo
Guru $299/mo
Power $599/mo

2. AppFollow

AppFollow is an ASO analysis tool that offers developers everything they need for organic user acquisition. Their clients include popular companies like HBO, Zynga, JamCity, Disney, Comcast, Sony, Yahoo, Vevo, Autodesk, Hubspot, Flo, and many others.

AppFollow claims it can increase weekly impressions by 5 times, increase the number of organic installs by as much as 490%, and increase conversion rate by 11% on average.

Here’s what you can do with this ASO tool.

With AppFollow, you can track the most important KPIs like downloads, conversion rates, and changes in keyword positions. Additionally, you can receive average conversion rates reports by app category and country on a monthly basis.

With Top Chart Rankings, you can see which apps and games are trending on Google Play and Apple’s App Store. Furthermore, you can analyze your competitors’ app store optimization strategies.

When it comes to keywords, with AppFollow, you can identify keywords that are relevant for your app. You can also automatically translate them, which is very useful for localization. Additionally, you can track the most popular keywords and get their difficulty score.

I’ve found it to be best ASO tools for Google Play Store in particular, but it also works for Apple’s App Store.

AppFollow Key Features

ASO monitoring tools
Conversion rate benchmarks
Top chart rankings
Competitors overview and analysis
Keyword popularity and difficulty data
Keyword research automation
Featured app alerts
ASO alerts in Slack and email
Store performance index

AppFollow Pricing Plan

For startups

Free (2 apps, 20 keywords, 20 replies per month, 5 team members)
Essential – $23/mo
Startup – $47/mo

For companies

Growth – $55/mo
Advanced – $111/mo
Enterprise – custom

3. ASOTools

ASOTools is an app store optimization tool that helps you analyze your competitors and do extensive keyword research.

With the keyword research tool, you can search for a keyword and see whether your competitors are using it, its popularity score, volume, and keyword difficulty. You can filter the keywords by country and platform.

Furthermore, you can get keyword suggestions based on the keyword you search for. Here you also see the aforementioned data for each keyword, as well as which apps are using it.

All that data helps you choose the most effective keywords for your app and game and get ahead of the competition.

ASOTools also offers data analysis – you can get accurate download and revenue estimates for mobile games and apps. Furthermore, you can track top apps and games and filter them by category, country, ratings, downloads, revenue, MAU, and the number of Facebook ads.

ASOTools Key Features

Keywords Search
App Search
Detail Popup
Down&Rev. Rank
Preapp ADs Rank
App Tracking
Down Estimate
Rev. Estimate
ASO Suggestions
App Information
App MAU Estimate
App Google Search Volume
App Comments Trend

ASOTools Pricing Plan

Free $0/mo
Basic $9/mo
Pro $99/mo
Business $299/mo

Get ASOTools by clicking on this link. Use code UDONIS10 to get 10% off for 3 months!

4. App Radar

Another giant among ASO tools is App Radar. Some of their trusted clients are iTranslate, Arise, Kolibri, Wargaming.net, Meister, and Mixvibes.

As you know, successful app store optimization includes using relevant keywords that attract high-quality users. With App Radar, you can easily find the right keywords for your app or mobile game. You can also see which keywords your app is ranking for as well as compare it to your competitors.

For example, App Radar will show you whether you outrank competitors. Furthermore, you can reverse engineer their keyword strategy, and see if they’re featured on Google Play or App Store.

That makes it one of the indispensable tools for app store optimization.

Appradar Key Features

Keyword analysis
Keyword optimization
Large keyword database
ASO monitoring tools
Real-time app store ranking
App store ranking tracking
Ratings & reviews management
Competitor research
App analytics
App localization management

Appradar Pricing Plan

Free
Starter – $39/mo
Advanced – $69/mo
Expert – $129/mo

5. Sensor Tower

Sensor Tower is a mobile marketing intelligence platform that provides ASO intelligence, among other things.

Its Store Intelligence offers is an app store optimization software that offers millions of data points that can help you make better decisions when it comes to app store optimization. With App Intelligence, you can optimize your keyword strategy and analyze your competitors.

Here’s the most important store data you can get from Sensor Tower.

You can identify the most popular apps and top publishers by downloads, revenue, category, or country on Google Play and Apple’s App Store.

Sensor Tower also has ASO marketing tools. With App Intelligence you can research keywords to get traffic and difficulty scores, as well as info on how many apps are competing for a certain keyword. With Keyword Spy, you can find out which keywords your competitors are using.

Furthermore, you can get keyword suggestions and use Sensor Tower’s Predictive Rank feature to get estimates on how likely it is that your app will rank for a particular keyword.

Additionally, you can easily translate keywords and measure the success of your localization strategy.

Sensor Tower Key Features

Store data
Top charts
App keyword optimization tools
Keyword research
Keyword suggestion
Keyword translation
Competitor analysis
ASO monitoring tools
Search traffic score estimates
Predictive rank
Localization analysis
App profiles
Review history
Featured app history
Daily reports

Sensor Tower Pricing Plan

No pricing info available publicly.

6. Split Metrics

Split Metrics is a great ASO tool for boosting organic traffic and lowering user acquisition costs. It is used by companies like Lab Cave, Zimad, Lovoo, Verv, Wallapop, Yandex, Mytona, and Fruit Ninja.

What’s great about Split Metrics is that it allows you to understand exactly how users interact with your app store page. For example, you can track how long they watch your promo video or whether they scroll through screenshots (heatmaps). This will give you more insight into user behavior and the elements of your app store page that trigger the most conversions.

Furthermore, you can test every element of your app store page including app name, icon, description, keywords, screenshots, promo video, etc. More than 30 different experiments are available.

You can also get valuable tips from SplitMetrics’ team on how to optimize your page to get the most conversions – this feature is what makes it one of the top ASO tools available.

Split Metrics Key Features

A/B tests
User behavior analysis
Testing against competitors
Prelaunch app testing
Test different locations
App store optimization tips

Split Metrics Pricing Plan

Not available.

7. Storemaven

If you want to increase app store conversion rates, Storemaven stands out as one of the top ASO tools. It is trusted by companies like Yahoo, Electronic Arts, Zynga, Warner Brothers, Kabam, Postmates, HBO, TikTok, and Uber.

What’s great about Storemaven is that it has a very scientific approach to organic user acquisition. Their App Store Testing Platform guides you through creating A/B tests. From creating a strategic hypothesis, designing different variants, increasing test accuracy, and analyzing the results.

Furthermore, with Storemaven’s ASO Tool Box, you can do extensive research on your competitors.

For example, you can identify app store optimization strategies your competitors use. That’s for every app, in every country, and every language. You can also download app store assets from your competitors like videos, screenshots, and descriptions. The ASO Tool Box is available as a Chrome extension as well.

With their approach, Storemaven claims to increase conversion rate by 24%, reduce user acquisition costs by 57%, and re-engage 34% of users.

Storemaven Key Features

Data-driven approach
A/B testing
Test results analysis
Competitor research
Personalized ASO strategy plan

Storemaven Pricing Plan

Not available – you need to request a demo.

8. TheTool

TheTool is a performance-based ASO tool with clients like Pixonic, Ten Square Games, and Privalia.

With TheTool, you can track everything related to ASO including organic and non-organic installs, keyword rankings, app store top charts, ratings & reviews, etc.

With ASO Score, you can grade how well your app is optimized.

Keyword research is simple and quick with TheTool and it will help you improve the visibility of your app. For example, you can get keyword suggestions, as well as track difficulty and traffic of each keyword. You can also do research on competitors and get insight into their ASO strategy.

TheTool Key Features

Top charts
Keyword rankings
Keyword research
Keyword suggestion
ASO score grader
Organic and non-organic installs tracking
Insight on competitors
Worldwide tracking
Downloads data
CSV export

TheTool Pricing Plan

Startup – €29/mo
Growth – €69/mo
Ninja – €199/mo

9. ASOdesk

ASOdesk is an excellent ASO tool with a ton of useful features. It is used by companies like Split Metrics, Abbyy, Yandex, Zephyr, Mamba, Playkot, Appyfurious, Verv, and Kaspersky.

Here’s what ASOdesk can help you with.

You can find out which queries users use when searching for your app in the app stores. Also, you’ll be able to see which keywords your competitors rank for. Additionally, ASOdesk will identify queries with low competition, i.e., those that are easier to rank for.

Furthermore, you’ll be able to see which keywords are popular – this is based on ASOdesk’s Traffic Score algorithm and Apple Search Ads Popularity Index.

Last but not least, ASOdesk will help you measure the results of your app store optimization strategy. This is based on data App Store Connect and includes metrics like Impressions, Product Page Views, Downloads, and Conversion Rate by device and by country.

ASOdesk Key Features

Keyword analytics
Keyword explorer
Keyword autosuggestions
ASO comparative report
Organic report
Competitors and keyword chats
Reviews and monitoring
Trending searches alert

ASOdesk Pricing Plan

For Startups

Startup S – $24.7/mo
Startup M – $49.9/mo
Startup L – $84.2/mo
Startup XL – $118.3/mo

For Companies

Business S – $126.7/mo
Business M – $169.1/mo
Business L – $249.9/mo
Business XL – $416.6/mo

10. ASOMobile

ASOMobile is a comprehensive ASO analytics tool for developers, marketers and ASO specialists. The platform is recognized as leader summer 2023 on G2. Some of ASOMobile’s clients are AveCreation, KB Production, Bookingauto, PSV Studio, PuerDev, Dankolab, KeepSolis, Ray etc.

ASOMobile helps easily improve app’s visibility and find unique keywords. You can track your app ranking, and monitor competitors to build better strategies. Using this platform, you can also explore the mobile app market to find the most profitable niche if you haven’t found it yet. Reviews are also one of the most important tools to be on track and keep users satisfied, so with ASOMobile you will be able to respond to reviews quickly and analyze app ratings.

Furthermore, this platform offers a bunch of free ASO tools and a 3-day free trial.

ASOMobile Key Features

ASO tools:

Selection and analysis of search queries – Keyword Finder ;
Creation of metadata for applications – ASO Creator;
A complete list of keywords which any application is indexed by – App Keywords;
Assessment of the ASO level of application optimization- ASO Dashboard;
Keywords by which competitors are advertised in Apple Search Ads – Search Ads Spy;
Forecast of traffic by keywords.

Competitor analysis:

Find competitors keywords and compare their positions in the search with your application – Spy Keywords & Spy Explorer;
Track the positions of competitors for important keywords – Spy Competitors;
Revenue and downloads of any application;

Market and competitor analysis:

Analysis of category indicators – Category Intelligence;
Similar apps;
Store Benchmarks;
Getting into trend keywords – Trending Searches.

Replies to reviews and Ratings Analysis

Reply to app reviews. Convenient filters, templates, tags, upload reviews to files;
Dashboard for quick analysis of user mood;
Dynamics of ratings and Reviews by day in all countries. Removed reviews, support responses, review ratings.
List of featured reviews in all countries

ASOMobile Pricing Plan

Free
ASO Monitor – from $16/mo
ASO Indie – from $41/mo
ASO Pro – from $84/mo
ASO Max – from $169/mo
Maximum – from $254/mo
Customer Support – from $41/mo

Free Plan includes 20 keywords / 2 apps / 1 teammate / 10 competitors / 100 responses to reviews and the following features:

Keyword Monitoring (Keyword Monitor)
Keyword Traffic Volume
Checking Google Play & App Store Suggestions (Keyword Suggest)
Popular Search Queries (Top Keywords)
Searching keywords in competitor’s description (Text Analyzer)
Convert words from the semantic core (Keyword Builder)
Category Ranking
Featuring
Reply to Reviews
Top Charts
Featured Reviews

11. Mobile Action

Mobile Action’s ASO tool comes with similar features like the #4 on our list, Sensor Tower. The tool promises to provide all the essentials to enhance app visibility and conversion rates.

Here’s what it offers for apps to achieve that.

It consists of a diverse set of ASO tools that allows you to dive deep into keyword research. It comes with a big keyword dataset that helps you track down potential keywords. These keywords are gathered from more than one source: from your competitor’s keywords, your app description, and keywords that are most likely to bring downloads.

After tracking down keywords, it is time for optimization and testing.

Mobile Action is going big on competitor insights. Its Keyword Suggestion feature allows you to see the competitor keywords you are not ranking for. The next step in competition research is its Keyword Spy. With this tool, you can even see which keywords work best for your competition. This allows you to copy them. I mean, get some inspiration.

Mobile Action Key Features

Keyword tracking and optimization
Keyword suggestion
Trending keywords
Keyword spying
Keyword research and keyword explorer
ASO report
Visibility report
Keyword intelligence
Search ads intelligence
Localization
App update timeline

Mobile Action Pricing Plan

Free trial
Startup – $49/month
Growth – $299/month
Business – $599/month

12. Gummicube

Gummicube is another excellent ASO tool. It helps you improve app store visibility by ranking for the right keywords. Gummicube is used by companies like Home Advisor, Stubhub, Nexon, NBC Universal, Lime, Zynga, CNBC, Scopely, and CyberLink.

With Gummicube’s data and algorithms, you can improve every element of app store optimization – app title, app keywords, app description, app logo, app screenshots, ratings & reviews.

You can find the best keywords, optimize all creative assets to boost conversions, as well as do A/B testing. Additionally, you can get feedback from real users through focus groups and surveys.

Gummicube Key Features

Keyword optimization
Conversion optimization
Creative assets optimization
A/B multivariate testing
Focus groups and surveys

Gummicube Pricing Plan

Not available – you need to schedule a demo.

13. SearchMan

Here’s what makes SeachMan one of the best ASO tools around.

With SearchMan, you can track searches for Android and iOS on a daily basis and analyze the visibility of your app and competitor’s apps. Furthermore, you can get keyword suggestions to improve your app store optimization strategy.

Additionally, you can use Keyword Spy to see which keywords your competitors are using as well as track trending keywords.

SearchMan Key Features

Unified dashboards
Top charts/category rankings
Search tracking and trending searches
Keyword suggestions
Keyword spy
Related and trending keywords
Custom reports and notifications

SearchMan Pricing Plan

Research – free
ASO Dashboard – $25/App/Month
Spreadsheet – $99/Month
API – $250/month
Enterprise – Starting at $1,500

14. Kumulos

Kumulos is an all-in-one mobile app management platform. It contains analytics, content management, ASO tools, push notifications, and more all in one place. It also provides a mobile backend as a service module.

Kumulos’ ASO tool allows the user to measure the user sentiment by giving an overview of the reviews and ratings. The reviews and ratings are country-specific, which makes the insights even more detailed.

Additionally, it gives its users the ability to benchmark competition apps to see how to better optimize their own presence on the app stores. Publishers can check their standings in both the App Store and Google Play store, all in one place.

Kumulos Key Features

Search term tracking and ranking
Side-by-side performance comparison for the App Store and Google Play
Competition listing and screenshot comparisons
Country-specific rankings
Review tracking
Weekly or monthly ASO Reports

Kumulos Pricing Plan

Pay as you go, meaning their plans are no-contract and are personalized based on what features are used.

ASO Tools: Frequently Asked Questions

To finish off, I’ve answered some of the frequently asked questions related to app store optimization tools.

Why Is App Store Optimization So Important?

Many developers ignore app store optimization or don’t put enough time and effort into it. That’s a huge mistake because ASO can help your app or game in so many ways.

Here’s what you can achieve with app store optimization.

Improve App Store Visibility

Most users search for apps and games on Google Play or Apple’s App Store. That makes it a great place to get discovered.

However, there are hundreds of new apps being released every day and it’s really hard to get noticed in that sea of apps.

This is where app store optimization comes in.

If done right, it can improve the visibility of your app. When you include relevant and competitive keywords in your app store listing, your app ranks higher in search results.

It’s a lot like search engine optimization.

A user enters a search query in the App Store or Google Play, and the best and most relevant apps come up in the search results.

That, of course, is easier to achieve by utilizing the right app store optimization tools.

Get More Downloads

Not only will ASO make it easier for users to find your app, but it will also drive conversions.

If you put effort into getting all ASO elements right (keywords, icon, description, etc.), users will download your app.

What’s important is to A/B test many creative assets to see what works and what doesn’t. Doing a simple thing like changing your app icon can significantly boost conversions.

Lower User Acquisition Costs

Since app store optimization is a method of getting users organically, that means your user acquisition costs will go down.

While paying for ads is a very effective way of acquiring users, it can get quite expensive. Many developers who are just starting out can only dream of having large budgets for user acquisition.

So if money is tight, focus your efforts on ASO and get users organically.

Reach a Global Audience

Another great thing about app store optimization is the ability to reach a worldwide audience.

However, you need to make sure that you localize your app as well as your app store listing. By translating all app store creative assets and optimizing them for different cultures, you reach different target markets.

Attract High-quality Users

Your aim should not be to get just any user. The key is to get discovered by high-quality users who are searching for an app like yours.

This is also achieved with a smart keyword strategy.

With the right ASO tools, you can attract the right users because it matches your app to relevant keywords.

Increase App Revenue

If you attract a large number of high-quality users through ASO, it will directly affect your app revenue. No matter which monetization method you use, you need users to make it work.

So ultimately, a good app store optimization strategy boosts app revenue and makes your app a success.

What Are the Benefits of ASO Tools?

App store optimization is a complex and time-consuming process. There are many elements you need to get right in order for it to work – keywords, description, icon, app title, etc.

It’s also not something you do once.

It’s important to update the app listing frequently, as you publish new features or as you update the app. As the new functionalities are introduced, and the bugs from the past are fixed, encourage users to install the updates.

Furthermore, to be successful at app store optimization, you need data and insight into your competitors’ strategies.

All of these are reasons to use ASO tools.

App store optimization tools like those I have reviewed in the article make this process easy and less time-consuming.

You can get help with things like keyword research and even get suggestions. Most app store optimization tools also allow you to spy on your competitors and reverse engineer their strategies.

Another reason why it’s useful to use ASO tools is the ability to track the popularity, search volume, and effectiveness of certain keywords.

What’s great about app store optimization tools is that there is something for everybody. You can find an app store optimization tool that fits your specific needs as well as your budget.

How to Choose an App Store Optimization Tool?

There are so many great ASO tools available, but which one is right for you?

Choosing app store optimization tools requires careful consideration to ensure it meets your specific needs in optimizing your app’s presence in app stores. When selecting ASO tools, consider the following aspects:

Features and Functionality: Look for app store optimization tools that offer comprehensive features, such as keyword research, competitor analysis, tracking rankings, and review and rating analysis. The tool should provide actionable insights that can help you improve your app’s ASO strategy.
Accuracy and Reliability: Ensure the ASO tools are known for its accuracy and reliability. The data provided by the tool should be up-to-date and reflective of actual app store dynamics.
User Interface and Ease of Use: The ASO tool should have a user-friendly interface, making it easy for you to navigate and utilize its features effectively, even if you’re not an ASO expert.
Integration Capabilities: Consider whether the app store optimization tools you choose can integrate with other tools or platforms you use, such as analytics or marketing software, for a streamlined workflow.
Support and Resources: Good customer support and a wealth of educational resources can be invaluable, especially if you’re new to ASO. Check if the tool offers tutorials, customer service, and community forums for additional support.
Pricing and Scalability: Evaluate the pricing structure of various ASO tools to ensure it fits your budget and offers scalability as your app grows and your ASO needs evolve.
Reviews and Reputation: Research and read reviews from other users to gauge the effectiveness and reputation of the ASO tool. Peer feedback can provide real-world insights into how the tool performs.

By considering these factors, you can choose one or several ASO tools that not only align with your app’s specific requirements but also supports your overall app store optimization strategy effectively. Remember, the right ASO tool can make a significant difference in enhancing your app’s visibility and success in the competitive app store environment.

What to Look for in ASO Tools?

Here are some of the main features every ASO tool should have.

Keyword research
Keyword suggestion
Keyword tracking
Keyword difficulty Score
Keyword translation (and other localization features)
Top charts
Competitor research
A/B testing

Which Pricing Plan to Choose for an ASO Tool?

When selecting a pricing plan for an ASO tool, it’s important to align the plan with your specific needs and budget. ASO tools typically offer various pricing tiers, each with different features and capabilities.

Here’s a brief guide to help you decide:

Free or Trial Plans: Many app store optimization tools offer free versions or trial periods. These are great for getting a basic understanding of the tool’s functionality and determining if it suits your needs. However, they often have limited features.
Basic Plans: Ideal for individuals or small teams just starting with ASO. These plans are usually affordable and include essential features like keyword tracking and competitor analysis. If you’re new to app store optimization tools, a basic plan can be a good starting point.
Professional Plans: For medium-sized teams or apps with a moderate user base, professional plans offer more advanced features like in-depth analytics and broader keyword tracking. These plans of ASO tools are more expensive but provide comprehensive tools for a more detailed strategy.
Enterprise Plans: Large companies or apps with a significant user base might require enterprise-level plans from their chosen ASO tool. These plans include all features, offer extensive support, and often come with customizable options.

When choosing a plan, consider the size of your app, your ASO goals, and your budget. It’s important to balance cost with the functionality you need. Remember, as your app grows, you can always upgrade your plan with your chosen app store optimization tools to access more advanced features.

Final Thoughts on Best ASO Tools

Hopefully, this list will help you choose an app store optimization tool that fits your needs and your budget.

But now we want to hear from you, which ASO tool do you find the most useful? Did you find my ASO tools review helpful? Let me know in the comments below.