Mobile Games

Mobile Game Marketing Guide: How to Promote a Mobile Game?

Mobile Game Marketing Guide: How to Promote a Mobile Game?

We will show you in this post how, where, and when to start your mobile game promotion. This guide to mobile marketing will brief you on all the ins and outs of a successful mobile app promotion. Don’t believe me? Our results speak volumes. Take a peek.

What Are Mobile Game Whales and How to Catch Them?

What Are Mobile Game Whales and How to Catch Them?

Mobile whales are a rare but valuable breed of mobile users. The term is used to describe a group of mobile users that drive most of the revenue in the app. Do you know how many mobile users are whales and how much money do they spend? If you don’t have any better fish to fry, join the hunt for Moby Dick. Be warned, this is no fishing expedition.

What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.

15 Key Mobile Game Metrics That Developers MUST Track

15 Key Mobile Game Metrics That Developers MUST Track

The truth is if you think that the only thing which matters is having a game which is cool & people like to play it – you haven’t been taught right.

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