Mobile Games

Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA

Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA

This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …

Top 13 Social Features in Mobile Games with Examples

Top 13 Social Features in Mobile Games with Examples

PC and console gaming always had strong communities.  Mobile gaming, on the other hand – not so much. However, over the last few years, this is changing. Social features have become one of the main mobile game market trends.  In this article, I’m analyzing different social features in mobile games. Find out which ones are …

Mixing Genres into Hybrid Mobile Games: A Success Formula?

Mixing Genres into Hybrid Mobile Games: A Success Formula?

Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds?   To answer these questions, I analyzed hybrid mobile games.  Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more.  Let’s dive …

Monetizing Mobile Games in Asia: Best Practices

Monetizing Mobile Games in Asia: Best Practices

It’s no secret that the mobile game market is flourishing around the globe.  However, you shouldn’t observe it as a whole.  Especially if you’re a mobile game developer looking to monetize your game. Some methods that work for monetizing a game in the U.S. will not work in, for example, China. For this reason, I …

How to Determine the Right ROAS Goal for Your Game’s UA Campaigns

How to Determine the Right ROAS Goal for Your Game’s UA Campaigns

Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen.  Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. Here’s what he has to say about these important topics.  …

June’s Journey Monetization Model: Here’s Why It Works

June’s Journey Monetization Model: Here’s Why It Works

The puzzle genre is a pond full of fish. Big fish rule the pond, and it’s not easy to survive.  Therefore, when a game succeeds in this genre, you know it’s something. June’s Journey is an example of such a game. In this article, I analyzed June’s Journey monetization strategy. I covered the game’s most …

Mobile Game Push Notifications: Best Practices & Examples

Mobile Game Push Notifications: Best Practices & Examples

So you acquired a few players for your mobile game, but can’t seem to keep them? This is a common problem among developers. User acquisition is only half of the battle – getting users to keep playing is a different beast altogether. This is where mobile game push notifications come in. They can significantly improve …

These 13 In-App Purchase Mistakes Are Costing You Big Time

These 13 In-App Purchase Mistakes Are Costing You Big Time

You want your players to make in-app purchases, but it’s just not going so well? Players aren’t to be blamed here, the responsibility for in-app purchase offers is all yours. There is a fine chance that you’re making one of these common in-app purchase mistakes.  Here comes the list! 1. Turning Your Game Into a “Pay-to-Win” …

Stop Making These In-App Advertising Mistakes Right Now

Stop Making These In-App Advertising Mistakes Right Now

In-app ads can be your game’s best friend or its worst nightmare.  It’s well known that they can jeopardize the in-game user experience. For this reason, you have a tough job of finding the balance between user-friendliness and profits.  To help you with that, we bring you a list of common in-app advertising mistakes.  Let’s …

Push Notifications Copywriting: 18 Tips for Improving Engagement

Push Notifications Copywriting: 18 Tips for Improving Engagement

The push notifications for your mobile game are not working? Don’t stress. The solution is simple – you need to improve your push notifications copywriting. To help you out, I’ve put together the best copywriting tips that will boost your engagement and retention. But first, here’s why push notifications are so important for mobile games. …

You Should Analyze Your Game’s Player Lifespan – Here’s Why

You Should Analyze Your Game’s Player Lifespan – Here’s Why

Not quite happy with how long players play your game?  Maybe it’s time to look into your players’ journey as a whole – player lifespan.  This article covers everything you need to know about player lifespan. You will learn how it’s connected to retention, lifetime value, and other metrics.  Also, we bring you valuable tips …

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