Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …

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We people are quick to judge.  We tend to judge books by their covers and other people by their clothing. In the same spirit, we will judge a mobile game by the first-time user experience it delivers.  Because of that, FTUE has the power to make or break a game. Tips and examples from this …

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Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …

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Blockchain gaming seems complicated to you? Looking for an article to explain it in a simple manner?  You’ve come to the right place.  In this article, we’re bringing you the basics of blockchain gaming. You’ll find out how it works, what it has to do with cryptocurrencies, and much more.  Since our focus is mobile …

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Let’s talk about something controversial – the gacha system in mobile games.  Some players love it, and some hate it. Some developers make it enjoyable, and some make it, well, predatory.  However, one thing is for sure – the gacha system can be a valuable monetization strategy for mobile games and can boost IAP monetization.  …

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(This is a guest post by Michael Moran, Head of Marketing at UserWise.)   Here’s what we know – the games marketplace has never been more crowded than it is right now. Every day, more than 3,000 new apps are added to the app store. In 2020, a record 80 billion mobile game apps were …

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Are you one of those people who think all match-3 games are just more of the same?  Switchcraft, a new title on the market, may change your mind.  In this article, I’m analyzing this game, with a special focus on Switchcraft monetization strategy. This includes the game’s monetization models, as well as the way the …

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Are you looking for a place to build your mobile game community or discuss various mobile games topics like monetization, user acquisition, or app store optimization? Look no further because I found the best mobile game forums for you. Whether you want to discuss mobile games, ask other developers for help, or just chat with …

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Would your 50-year old neighbor understand your mobile game tutorial? How about that 15-year old walking down the street?  Today, mobile gamers are a more diverse group than ever before. For this reason, your mobile game tutorial needs to be universally understandable.  How can you achieve that?  Well, you can start by reading this article. …

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Not sure how to advertise a match-3 puzzle game? The first step is finding out what your competitors are doing. To help you out, I’ve analyzed match-3 advertisements from three popular games – Penny & Flo: Finding Home, Farm Heroes Saga, and Gordon Ramsay: Chef Blast. I will break down its creative concept, intro, game …

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If you’ve been following the news in the past few months, you couldn’t have possibly missed the Apple vs Epic ruling. The real questions are – what does this mean for you, and how can you profit from the Apple vs Epic ruling? We’re here to answer your questions and tell you exactly what happened. …

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