Mobile Games

Gacha System in Mobile Games: Everything You Need to Know

Gacha System in Mobile Games: Everything You Need to Know

Let’s talk about something controversial – the gacha system in mobile games.  Some players love it, and some hate it. Some developers make it enjoyable, and some make it, well, predatory.  However, one thing is for sure – the gacha system can be a valuable monetization strategy for mobile games and can boost IAP monetization.  …

LiveOps: The Strategic Artform of Successful Games

LiveOps: The Strategic Artform of Successful Games

(This is a guest post by Michael Moran, Head of Marketing at UserWise.)   Here’s what we know – the games marketplace has never been more crowded than it is right now. Every day, more than 3,000 new apps are added to the app store. In 2020, a record 80 billion mobile game apps were …

Switchcraft Monetization: Tactics for Match-3 Games

Switchcraft Monetization: Tactics for Match-3 Games

Are you one of those people who think all match-3 games are just more of the same?  Switchcraft, a new title on the market, may change your mind.  In this article, I’m analyzing this game, with a special focus on Switchcraft monetization strategy. This includes the game’s monetization models, as well as the way the …

16 Mobile Game Forums You Have to Know About

16 Mobile Game Forums You Have to Know About

Are you looking for a place to build your mobile game community or discuss various mobile games topics like monetization, user acquisition, or app store optimization? Look no further because I found the best mobile game forums for you. Whether you want to discuss mobile games, ask other developers for help, or just chat with …

How to Design a Mobile Game Tutorial + Examples

How to Design a Mobile Game Tutorial + Examples

Would your 50-year old neighbor understand your mobile game tutorial? How about that 15-year old walking down the street?  Today, mobile gamers are a more diverse group than ever before. For this reason, your mobile game tutorial needs to be universally understandable.  How can you achieve that?  Well, you can start by reading this article. …

Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games

Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games

Not sure how to advertise a match-3 puzzle game? The first step is finding out what your competitors are doing. To help you out, I’ve analyzed match-3 advertisements from three popular games – Penny & Flo: Finding Home, Farm Heroes Saga, and Gordon Ramsay: Chef Blast. I will break down its creative concept, intro, game …

How Can You Profit from the Apple vs Epic Ruling

How Can You Profit from the Apple vs Epic Ruling

If you’ve been following the news in the past few months, you couldn’t have possibly missed the Apple vs Epic ruling. The real questions are – what does this mean for you, and how can you profit from the Apple vs Epic ruling? We’re here to answer your questions and tell you exactly what happened. …

How to Generate and Evaluate Mobile Game Ideas

How to Generate and Evaluate Mobile Game Ideas

People frequently say there is nothing new under the sun. It feels like almost everything has already been done by someone.  The same goes for mobile games. For this reason, coming up with innovative mobile game ideas is challenging. Moreover, once you have an idea in mind, you need to evaluate it. If you don’t …

Mobile Gaming Trends: What’s New in 2023?

Mobile Gaming Trends: What’s New in 2023?

Growing a thriving business and finding success in the ever-growing mobile game market is harder than ever before. To help you out, I’ve summarized the most significant mobile gaming trends for 2023 and beyond. You’ll learn how to: Stand out among thousands of other mobile games Provide users with a high-quality game experience Target the …

How to Create a Balanced Mobile Game Economy

How to Create a Balanced Mobile Game Economy

Building a game economy can be described as many things, but simple is not one of them. One of these not-so-simple things is creating a balanced mobile game economy. You don’t need to have a degree in Economics to achieve this. However, if you want to create a successful monetization strategy, you need to have some …

Analysis of Casual Game Ad Creatives from Top-Grossing Games

Analysis of Casual Game Ad Creatives from Top-Grossing Games

Are you looking for examples of casual game ad creatives? You’ve come to the right place.  In this article, I’m analyzing top-performing casual game advertisements from top-grossing games in the genre – Coin Master, Project Makeover, and Family Island.  I will break down the creative concept, target audience, player motivations, CTAs, and ad copy for …

Mobile Game Monetization Models and Strategies for 2024

Mobile Game Monetization Models and Strategies for 2024

Many game developers are wondering: how do you monetize a mobile game, and which mobile game monetization model should you choose? We answer all of that and more in our complete guide to game monetization. By reading this extensive guide, you’ll learn how to successfully monetize mobile games, come up with mobile game monetization strategies, …

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