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Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA
February 5, 2025
#interviews
#UA
Find out what are the biggest user acquisition challenges and how UAM role is changing from Claire Rozain, industry expert at Gameloft!
Top 13 Social Features in Mobile Games with Examples
February 5, 2025
#engagement
#metalayers
We’re bringing you 13 top social features in mobile games, along with real-life examples from industry leaders. Read all about them!
Mixing Genres into Hybrid Mobile Games: A Success Formula?
February 5, 2025
#marketresearch
#trends
What are hybrid mobile games? What makes a good hybrid mobile game? Which top mobile games are hybrid? Find out in the article!
Monetizing Mobile Games in Asia: Best Practices
February 5, 2025
#asianmarket
#monetization
How does monetizing mobile games in Asia look like? Which monetization features do players in different Asian countries prefer? Find out!
What Is ROAS in Marketing? Meaning, Formula, and Calculation
February 5, 2025
#glossary
#metrics
Learn about Return on Ad Spend (ROAS), why it’s important, how to calculate it, and tips to optimize your ad spend for maximum profit
Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features
February 5, 2025
#marketresearch
#trends
Learn about the hottest mobile game trends and features from Joel Julkunen, Vice President and Co-Founder of GameRefinery!
June’s Journey Monetization Model: Here’s Why It Works
February 5, 2025
#monetization
What makes June’s Journey monetization strategy good? It puts user experience first and focuses on engaged players. Learn more!
Mobile Game Push Notifications: Best Practices & Examples
February 5, 2025
#engagement
#retention
Read our list of best practices that will improve your mobile game push notifications strategy, together with examples.
These 13 In-App Purchase Mistakes Are Costing You Big Time
February 5, 2025
#monetization
I’ve put together a list of 13 biggest in-app purchase mistakes that are affecting your revenue. Find out what they are and how to fix them.
Stop Making These In-App Advertising Mistakes Right Now
February 5, 2025
#monetization
#tipsandtricks
What are the biggest in-app advertising mistakes in mobile gaming? Are you making them? Find out what they are and how to fix them.
Push Notifications Copywriting: 18 Tips for Improving Engagement
February 5, 2025
#engagement
#retention
Want more engagement and better retention for your mobile game? You need to master the art of push notifications copywriting! Find out how!
You Should Analyze Your Game’s Player Lifespan – Here’s Why
February 5, 2025
#gamemetrics
#retention
What is player lifespan in mobile gaming? What are the six stages in a player's lifespan? Why is it crucial and how to boost it? Find out now!
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