Mobile Games

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What Is ROAS in Marketing? Meaning, Formula, and Calculation

What Is ROAS in Marketing? Meaning, Formula, and Calculation

Learn about Return on Ad Spend (ROAS), why it’s important, how to calculate it, and tips to optimize your ad spend for maximum profit
Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

Learn about the hottest mobile game trends and features from Joel Julkunen, Vice President and Co-Founder of GameRefinery!
June’s Journey Monetization Model: Here’s Why It Works

June’s Journey Monetization Model: Here’s Why It Works

What makes June’s Journey monetization strategy good? It puts user experience first and focuses on engaged players. Learn more!
Mobile Game Push Notifications: Best Practices & Examples

Mobile Game Push Notifications: Best Practices & Examples

Read our list of best practices that will improve your mobile game push notifications strategy, together with examples.
These 13 In-App Purchase Mistakes Are Costing You Big Time

These 13 In-App Purchase Mistakes Are Costing You Big Time

I’ve put together a list of 13 biggest in-app purchase mistakes that are affecting your revenue. Find out what they are and how to fix them.
Stop Making These In-App Advertising Mistakes Right Now

Stop Making These In-App Advertising Mistakes Right Now

What are the biggest in-app advertising mistakes in mobile gaming? Are you making them? Find out what they are and how to fix them.
Push Notifications Copywriting: 18 Tips for Improving Engagement

Push Notifications Copywriting: 18 Tips for Improving Engagement

Want more engagement and better retention for your mobile game? You need to master the art of push notifications copywriting! Find out how!
You Should Analyze Your Game’s Player Lifespan – Here’s Why

You Should Analyze Your Game’s Player Lifespan – Here’s Why

What is player lifespan in mobile gaming? What are the six stages in a player's lifespan? Why is it crucial and how to boost it? Find out now!
The Mobile Game Lifecycle: Can Your Games Live Longer?

The Mobile Game Lifecycle: Can Your Games Live Longer?

How long does an average mobile game lifecycle last? Find out, and read about tips & tricks used by top publishers to increase lifecycles!
12 Examples of Motivation-Based Creatives for Mobile Games

12 Examples of Motivation-Based Creatives for Mobile Games

Looking for examples of motivation-based creatives? Learn all about them in our article, and check out our top creative picks.
Perfect Your Monetization Messaging With These Tips

Perfect Your Monetization Messaging With These Tips

Find out what monetization messaging is, what are the best ways to go about it, and have a peek at how the pros do it in our analysis!
Hybrid Monetization: A Trend That Is Here To Stay

Hybrid Monetization: A Trend That Is Here To Stay

What is hybrid monetization, how do IAP, IAA, and subscriptions work together, how do industry leaders do it, and how can you do it? Read now
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