Mobile Games

Top 22 Mobile Game Podcasts You Need to Listen To

Top 22 Mobile Game Podcasts You Need to Listen To

Do you listen to mobile game podcasts? Are you looking for the best ones? We’ve got you covered! In this article, I list as many as 22 awesome mobile game podcasts that range from game development and user acquisition to game reviews. Why listen to gaming podcasts? Hear about the latest industry news and trends …

Merge Mansion: Monetization Strategy Behind Its Rapid Success

Merge Mansion: Monetization Strategy Behind Its Rapid Success

I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues. One of these games is Merge Mansion. In this article, I’m analyzing Merge Mansion monetization. I will guide you through all the strategies this game uses to monetize its players. Let’s …

How to Test Ad Creatives for Mobile Games?

How to Test Ad Creatives for Mobile Games?

Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …

16 Rewarded Video Ad Placements in Top-Notch Mobile Games

16 Rewarded Video Ad Placements in Top-Notch Mobile Games

Rewarded video ads are the most popular ad format in mobile games. There are many reasons for that.  They are unobtrusive, optional, and a lot of players actually like them. It’s no wonder they are the top ad format for in-app advertising. Nowadays, rewarded video ads appear in all sorts of different genres, games, and …

How to Advertise Merge Games to Increase Downloads?

How to Advertise Merge Games to Increase Downloads?

Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

Merge Games Monetization: Top Strategies & Examples

Merge Games Monetization: Top Strategies & Examples

Merge games are growing at a fast pace. They are also making a lot of money.    Obviously, these games are doing something right in terms of monetization.  For this reason, in this article, I’m analyzing best practices for merge games monetization.  Let’s see how these games merge dollar by dollar – into millions.    Data source: …

12 Types of Mobile Game Currencies You Need to Know About

12 Types of Mobile Game Currencies You Need to Know About

Diamonds, gems, rubies, coins…Whatever they are, players constantly crave them, and game developers want to sell as many of them as possible. In this article, I analyze mobile game currencies.  Currencies are the pillar of in-app purchases and provide the basis for your overall monetization strategy. Furthermore, they drive mobile game revenues, affect user experiences, and …

The State of Mobile Game Advertising

The State of Mobile Game Advertising

Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

50+ Push Notification Examples for Mobile Games

50+ Push Notification Examples for Mobile Games

Push notifications can be an amazing tool for user retention and engagement. But sometimes, they are just utterly annoying.  There is a fine line between the two.  Best practices suggest that push notifications should be relevant, timely, and valuable.  The problem? This is much easier said than done. Even some of the world’s top-grossing games …

Choices: Stories You Play Monetization Strategy Revealed

Choices: Stories You Play Monetization Strategy Revealed

When monetizing a game, you need to make a lot of choices.    Some of them will be right, some will be wrong. Speaking of choices, in this article, I’m analyzing a game called Choices. More precisely, its monetization strategy.  Keep reading to find out everything about Choices: Stories You Play monetization and all the other …

Battle Pass: Examples in Top-Grossing Games & Best Practices

Battle Pass: Examples in Top-Grossing Games & Best Practices

Some say they are becoming mandatory for mobile games.      Others wouldn’t go that far, but one thing is for sure – the battle pass feature is a hot mobile game market trend. Let’s go over everything you need to know about battle passes.  What Is a Battle Pass?   A battle pass is a type of …

Collection Systems in Mobile Games

Collection Systems in Mobile Games

Collection systems in mobile games are currently one of the biggest mobile game market trends. If you get them right, they can make your game more diverse, enjoyable, and most importantly, more lucrative.  In this article, you will find out what collection systems are, how different games use them, and what are the best ways …

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