Top 8 Mobile Game Conferences in Europe (2022)

Top 8 Mobile Game Conferences in Europe (2022)

by Andrea Knezovic

Looking for in-person and hybrid mobile game conferences in Europe you can visit in 2022?

You’ve come to the right place!

I’ve put together a list of the best events for mobile game developers, marketers, and other gaming enthusiasts.

Why is attending mobile game conferences so important?

It allows you to get info on the current mobile gaming trends, strategies, and tools by learning from industry experts. Furthermore, conferences are the perfect place to network and find partners, investors, or publishers.

Additionally, some events give developers the opportunity to showcase their games.

1. MGS Europe

During the two-day event, you’ll learn about mobile app/game growth and marketing from top industry experts.

Some of the speakers from the mobile gaming world include experts like Philipp Lanik (VP Head of Studio, King) and Matthias Höechsmann (Managing Director, Jam City).

You’ll hear about different user acquisition strategies, monetization techniques, as well as how to improve user retention and engagement. That’s what makes it one of the hottest mobile game conferences in Europe!

When: from September 21st to September 22nd, 2022

Where: Berlin, Germany

Topics: mobile growth, brand marketing, user acquisition, monetization, user retention, engagement, data science, and analytics

Price: TBA

Website: MGS Europe

Who’s attending:

  • Facebook
  • Google
  • Jam City
  • King
  • Rovio
  • Flipboard
  • Amazon
  • Accuweather
  • Airbnb
  • Electronic Arts
  • Sega
  • The New York Times
  • Baidu
  • Zedge

2. App Promotion Summit Berlin

If you’re looking for ways to grow and scale your mobile app or game, App Promotion Summit in Berlin is the place to be.

It’s one of the only conferences that’s dedicated primarily to how to promote mobile apps/games and get more users through paid and organic UA strategies.

It consists of talks, workshops, and panels.

During workshops and presentations from industry leaders, you’ll learn everything about mobile app/game marketing, from user acquisition to user retention. It’s the perfect opportunity to learn how to grow your mobile game from experts.

If you need some questions answered, you can join panels featuring an impressive line-up of industry heavyweights.

When: December 2nd, 2022 (in-person), from December 7th to December 9th, 2022 (online)

Where: Berlin

Topics: app growth, influencer marketing, app store optimization, user acquisition techniques, social media strategies, analytics, app engagement, and user retention

Price: TBA

Website: App Promotion Summit Berlin

Who’s attending:

  • Gameloft
  • TikTok
  • Plarium
  • BBC
  • Google
  • Facebook
  • Amazon
  • Rovio
  • Playtika
  • Outfit7
  • Socialpoint
  • Genera Games
  • Blinkist
  • Audible
  • Skyscanner
  • SoundCloud
  • LEGO
  • And many more

3. App Promotion Summit London

If you can’t make it to the App Promotion Summit in Berlin or want to learn even more, there’s also one in London in 2022.

During this 4-day fully digital mobile app and game conference, you’ll get to network online with more than 2k app marketers and listen to more than 50 speakers.

Here’s a quick overview of the schedule.

On the first day, there will be a mix of talks, roundtable discussions, and panels on the topic of mobile app/game growth (everything from UA to user retention).

The second day is dedicated to topics on app store marketing and app store optimization.

The third day is all about paid user acquisition strategies, while the fourth day includes topics on product marketing and retention.

When: from March 18th to March 25th, 2022

Where: online event

Topics: app growth, influencer marketing, app store optimization, user acquisition techniques, social media strategies, analytics, app engagement, and user retention

Price: TBA

Website: App Promotion Summit London

Who’s attending:

  • Google
  • Facebook
  • Snapchat
  • Reddit
  • Jam City
  • King
  • Socialpoint
  • Plarium
  • ZeptoLab
  • Gameloft
  • Gamesys
  • Niantic
  • Wooga
  • Headspace
  • Buzzfeed
  • And many more

4. Pocket Gamer Connects Helsinki

Pocket Gamer Connects in Helsinki is also among the top mobile game conferences in Europe. 

What makes Pocket Gamer Connects special?

1.5k attendees, more than 250 speakers, 680 companies, 3k meetings, and more than $100 million of deals done.

As you probably know, Pocket Gamer is a popular mobile game website, but this conference is not just about mobile games, but PC, console, streaming, XR, and blockchain games as well. This year, Pocket Gamer Connects in Helsinki will be a hybrid (live + online conference) event.

The full program, speakers, and topics are yet to be announced, so we’ll keep you posted!

When: from September 27th to September 28th, 2022

Where: Helsinki, Finland

Topics: TBA

Price: TBA

Website: Pocket Gamer Connects Helsinki

Who’s attending: TBA

5. Develop: Brighton

In 2022, the game-making community will meet in person in Brighton.

What you can expect from Develop: Brighton is to share your story and experience with other people in the gaming industry. Furthermore, there are plenty of learning opportunities. You can learn about the latest industry trends, tips, and tricks.

When: July 12th to July 14th, 2022

Where: Brighton, England

Topics: game monetization, funding, discoverability, metaverse, ethical working practices

Price: TBA

Website: Develop: Brighton

Who’s attending:

  • Hazelight Game Studios
  • Rebellion
  • Ubisoft
  • WildMeta
  • Intorqa
  • SockMonkey Studios
  • Jagex
  • SEGA
  • GameRefinery
  • Square Enix
  • And many others

6. Arctic Game Week

The Arctic Game Week consists of three exciting events:

  • Arctic Game Conference
  • Fantastic Conference
  • Nordsken

The Arctic Game Conference is one of the largest Scandinavian meeting places for developers, students, investors, and decision-makers. It’s the perfect place to get inspired and meet new friends or partners.

Nordsken is all about games, creativity, and culture. Some events are going to be streamed on Twitch for those who can’t be there physically.

Finally, the Fantastic Conference is intended for IP holders in the fantasy, science fiction, and horror genres.

When: May 2022

Where: Skellefteå, Sweden

Topics: TBA

Price: from €19 to €219

Website: Arctic Game Week

Who’s attending: TBA

7. Games Access Conference

According to its website, Games Access Conference counts more than 1.5 attendees, more than 90 teams at the showcase, and last but not least, 3 parties. All of that in an impressive 8,000 square meters venue.

It’s perfect for game developers, game marketers, investors, and decision-makers.

The speakers are yet to be announced, but in the previous years, some of the speakers were Vera Frisch (GameCorps), Karel Mořický (Bohemia Interactive), and Richard Grey (Levelord).

When: from May 27th to May 28th, 2022

Where: Brno, Czech Republic

Topics: design mechanics, narrative story, tech programming, art & visuals, VFX post-production, sound & music, marketing, etc.

Price: TBA

Website: Games Access Conference

Who’s attending: TBA

8. Digital Dragons 

Digital Dragons is one of the biggest B2B events for the games industry taking place in Europe.

Due to the pandemic, in 2021, the event was hybrid and gathered over 1400 participants and 94 speakers. This year, it is returning in an in-person edition, and with a brand new formula.

In this year’s event, the focus will be on greater interaction with the audience.  To achieve this, the organizers have planned out more Q&A sessions, along with expert speeches, and roundtables.

Besides the conference, Digital Dragons also includes an indie showcase, a business networking event, and an awards ceremony.

When: from May 16th to May 17th, 2022

Where: Kraków, Poland

Topics: game development

Price: from €100 to €650

Website: Digital Dragons

Who’s attending: TBA

Wrapping Up Mobile Game Conferences in Europe

We’ve come to the end of our list of top mobile game conferences in Europe. Which one piqued your interest?

Let me know in the comments below!

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About Udonis

Udonis is an independent full-service mobile marketing agency that acquired more than 200,000,000 users for mobile games since 2018. Visitudonis.co

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