Match Factory is one of Zynga and Peak Games’ newest puzzle hits, taking the familiar match-3 formula and giving it a fresh 3D spin. Instead of lining up tiles on a flat grid, players sort through piles of colorful objects in a fully three-dimensional space, clearing levels with speed, strategy, and boosters.
Since its release in late 2023, the game has already racked up tens of millions of downloads, millions of active players, and hundreds of millions in revenue.
In this article, we’ll break down what Match Factory is, who made it, when it came out, how it compares to similar games, and how it’s performing in terms of players, downloads, and revenue.
What Is Match Factory
Match Factory! is a 3D puzzle game that takes the classic match-3 formula and gives it a fresh twist. Instead of the flat grids most people are used to in match-3 titles, Match Factory uses a three-dimensional board filled with objects. Players must find and match identical items, clearing them from the board to progress.
What makes it stand out is the way it plays with space and physics. Objects aren’t just lined up neatly — they pile up, tumble, and sometimes shift as you interact with them.
That adds a layer of challenge because players need to think about perspective, not just pattern recognition. Boosters and power-ups can help, whether it’s reshuffling the board, clearing tough objects, or freezing the timer to buy more thinking time.
The game is built around quick, satisfying levels that get progressively harder. Early stages ease players in, while later ones introduce more complex layouts, obstacles, and timed objectives. This pacing keeps the game accessible for casual players while still offering depth for puzzle fans who want a challenge.
Visually, Match Factory is polished and colorful, with smooth 3D animations and playful object designs. Every level feels lively and tactile, which makes the simple act of matching items more satisfying than in many older puzzle games. Combined with strong progression systems and daily challenges, the game creates an addictive loop of short, rewarding sessions.
Who Made Match Factory?
Match Factory was developed by Peak Games, the Turkish studio behind hits like Toon Blast and Toy Blast.
Peak is now part of Zynga, which itself is owned by Take-Two Interactive. With Zynga’s resources and Peak’s puzzle expertise, Match Factory has been positioned as one of their next big flagship titles in the puzzle genre.
When Was Match Factory Released?
Match Factory was officially released worldwide in November 2023. Before its global launch, it had a soft launch in select markets, which allowed the developers to fine-tune the gameplay and monetization.
At launch, the game initially rolled out as an App Store exclusive, targeting iOS players first, before expanding more broadly.
How Does Match Factory Compare to Triple Match 3D?
When people first see Match Factory, the immediate comparison is usually to Triple Match 3D, one of the most popular games in the 3D matching subgenre. On the surface, both games share the same core idea: matching sets of objects in a three-dimensional space rather than on a flat grid.
But there are some important differences. Triple Match 3D focuses on a straightforward, almost meditative style of play — it’s about calmly scanning piles of objects and clearing them at your own pace. Match Factory, on the other hand, is faster and more polished, with a stronger emphasis on timers, physics, and progression systems. Its levels often feel more dynamic, with objects tumbling or shifting, creating extra pressure to think quickly.
Another key difference is production value.
Triple Match 3D, while successful, looks relatively simple compared to Match Factory’s high-end visuals. Zynga and Peak clearly aimed to make Match Factory feel premium, with smooth animations, playful object design, and a more vibrant presentation.
Match Factory Downloads Count
Match Factory has been downloaded more than 43 million times worldwide since its launch in late 2023 (AppMagic, 2025). That’s a strong start for a puzzle game in such a crowded market, especially considering how difficult it is for new titles to stand out in the match genre.
The fact that it’s already crossed the 40 million mark in under two years shows that Peak and Zynga have managed to position it as a serious contender alongside long-standing hits like Toon Blast and Triple Match 3D.
How Many People Play Match Factory?
The game currently sees about 2.3 million monthly active users (MAU) and around 500,000 daily active users (DAU) (AppMagic, 2025).
While these player count numbers aren’t on the same scale as global giants like Candy Crush or Stumble Guys, they’re still impressive for a relatively new 3D puzzle title. The DAU-to-MAU ratio also suggests solid engagement, with a healthy chunk of the audience coming back every day rather than treating it as a one-off download.
User Acquisition Strategy
Much of Match Factory’s growth comes down to an aggressive user acquisition strategy.
The ads lean heavily on the proven Royal Match style format, where a character faces some kind of danger like walls caving in and the player can only save them by solving a puzzle. In this case, the twist is that the puzzles shown in the ads are 3D match challenges, making them directly tied to Match Factory’s actual gameplay.
Alongside these game ads, the team also runs more traditional gameplay-focused creatives, showing real matches and puzzle-solving to highlight the core loop.
Distribution is focused on high-value markets.
About 59% of ad impressions come from Meta platforms (Facebook, Instagram), which remain some of the strongest channels for puzzle games (AppMagic, 2025).
Geographically, the U.S. accounts for 44% of impressions, signaling a strategy built around maximizing revenue per user rather than chasing installs in cheaper but lower-spending regions.
This mix of flashy storytelling ads and straightforward gameplay creatives, paired with precise targeting, has clearly worked — fueling both the 43 million downloads and the strong early revenue numbers.
Match Factory Revenue Statistics
For a game that launched only in late 2023, Match Factory has quickly established itself as a top earner in the puzzle genre. Its polished presentation and smart UA strategy have translated not just into strong downloads, but also into impressive monetization.
All-Time Revenue
So far, Match Factory has generated about $308 million in revenue (AppMagic, 2025). That’s an enormous figure for such a new title, putting it firmly among Zynga’s top-grossing games in recent years.
Monthly Revenue
At the moment, the game earns $15 to $17 million per month, and the figure is still rising (AppMagic, 2025). T
he steady month-over-month growth suggests that Match Factory isn’t just benefiting from early hype — it’s building long-term retention and monetization habits. If this trajectory continues, it could soon join the small circle of puzzle games consistently bringing in hundreds of millions annually.
How Does Match Factory Make Money?
Match Factory’s monetization is built around a mix of boosters, paywalls, and competitive events that push players to spend at just the right moments.
The core system relies on “near-loss” situations. After about eight hours of play, difficulty spikes sharply, and players are nudged to buy boosters or extra moves to keep going.
These pressure points are carefully timed so they don’t feel overwhelming, but they appear often enough to drive purchases. Data shows players spend about 1.5x more boosters between levels 200–250 than in earlier levels, proving how effective these spikes are.
Coins, the main in-game currency, also play a big role. They’re earned by completing levels and participating in events, but the flow is tightly controlled. Events like Helmet Rush and Mine Dash act as coin sinks — players often spend more coins to keep their rankings than they actually earn back, which increases demand for purchases.
Boosters are another big revenue driver.
While players can earn them from chests and daily rewards, the supply is limited. To progress smoothly, especially during tough streaks or tournaments, many end up buying them through offers and bundles.
Competitive features like tournaments, rivalries, and monthly leaderboards add extra layers of monetization. Players who are close to losing their ranking or streak are encouraged to spend to stay on top. These systems create urgency and emotional investment, turning competition into a steady revenue stream.
Finally, Match Factory leans on adaptive difficulty.
If a player fails a level, the next attempt is slightly easier, which reduces frustration but also encourages retries, often with boosters.
Games Like Match Factory
Triple Match 3D
Often seen as the closest comparison, Triple Match 3D popularized the idea of sorting through piles of 3D objects to find matches. It’s slower and more meditative than Match Factory, but the core idea of recognizing patterns in a cluttered 3D space is the same.
Match 3D
Another puzzle hit in the same subgenre, Match 3D challenges players to find pairs of identical objects from piles.
While simpler than Match Factory, it laid the foundation for the “3D matching” boom that games like Match Factory now build on.
Tile Master 3D
Tile Master 3D mixes classic tile-matching with 3D object puzzles. Its levels feel closer to Match Factory in terms of pacing, with escalating difficulty and plenty of boosters that encourage continued play.
Royal Match
Though technically a traditional 2D match-3, Royal Match deserves a mention because its ad style inspired many of Match Factory’s UA campaigns.
Both games emphasize fast, satisfying puzzles with heavy use of boosters and progression systems.
Toon Blast
Also from Peak Games, Toon Blast is a more classic 2D puzzle game, but the DNA is similar: polished visuals, frequent events, and a focus on progression that hooks players for the long run. It shows the puzzle design philosophy that Peak carried over into Match Factory.
Final Thoughts
Match Factory shows how even a crowded genre like puzzle games can still deliver breakout hits when paired with the right formula. By combining polished 3D visuals, adaptive difficulty, and smart monetization systems, Peak Games has created a game that feels familiar yet fresh.
The aggressive user acquisition strategy and rising revenue numbers confirm that Zynga is betting big on this title, and so far it looks like that gamble is paying off.
At the same time, Match Factory’s success highlights how the puzzle genre is evolving.
Games like Triple Match 3D set the stage, but Match Factory refined the formula with more polish and competitive features, making it a stronger long-term contender. With downloads climbing and revenue growing month by month, it’s well on its way to becoming one of Peak’s flagship titles alongside Toon Blast and Toy Blast.
Data Source
- AppMagic, 2025. App Data
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