You might have heard the terms marketing and advertising used interchangeably. But are marketing and advertising the same thing? Let’s untangle this puzzle together. Understanding the important distinction between marketing vs advertising will reveal how they uniquely contribute to business success. Are Marketing and Advertising the Same Thing? In short, no, marketing and advertising are …

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So, you’re curious about mobile gaming? Well, you’ve come to the right place. This guide covers everything you ever wanted to know about mobile games. We’ll explore what is mobile gaming about, why it’s so popular, its future, and much more! What Is Mobile Gaming? Mobile gaming refers to playing games on a mobile device, …

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In this guide for app developers and marketers, you’ll learn how to market an app and grow your mobile business. These mobile app marketing strategies and examples are not just about increasing downloads but acquiring engaged users who keep coming back. But first, let’s define mobile app marketing and why it’s essential for your app. …

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Understanding your mobile app’s performance is crucial, and that’s where mobile app metrics come into play. These 31 essential metrics will give you a clear picture of user engagement and overall app success. Whether you’re just starting out or looking to improve an existing app, knowing these metrics and KPIs is key. User Acquisition Metrics …

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Have you seen an ad on social media or a website banner that caught your eye? These are known as impressions in marketing and advertising. Understanding impressions is important for marketers, entrepreneurs, or anyone interested in digital advertising. They are crucial for brands to connect with people and measure ad success. This article explains what …

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Have you ever wondered how app marketers get so savvy about their audience? The secret often lies in understanding a simple yet powerful concept: cohorts. In app marketing, cohorts are groups of users that provide insights into user behavior and preferences. This article defines the term cohort and its significance for app marketing and advertising. …

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In this article, you’ll learn what is gamification, its benefits, uses, and examples. We’ll also explore how different non-gaming apps have adopted gamification and used it to improve engagement metrics and user retention. What is Gamification: Definition and Meaning Gamification is the art of applying game-like elements in non-gaming contexts. It’s an effective strategy for …

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In a world where data is king, understanding dashboards is crucial. This article demystifies what a dashboard is, outlines its different types, and provides real-world dashboard examples. Get ready to learn how data dashboards can streamline your data interaction and enhance your decision-making skills. Let’s dive in! Data Dashboard: Definition and Meaning in Business A …

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Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

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There have been many Harry Potter games on mobile – Hogwarts Mystery and Harry Potter: Puzzles & Spells being the most successful ones so far. But none are quite like Harry Potter: Magic Awakened, a game that expertly blends several genres and distinguishes itself with its unique art style. Even though the game is very …

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Subway Surfers is a game that needs no introduction. With over 4 billion lifetime downloads to date, it has defied gravity and continues to soar higher in the mobile gaming stratosphere. But what’s the secret sauce behind this phenomenal success? How did it become one of the best mobile games? And more importantly, how can …

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