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31 Mobile App Metrics to Track Performance and Engagement

31 Mobile App Metrics to Track Performance and Engagement

Understanding your mobile app’s performance is crucial, and that’s where mobile app metrics come into play. These 31 essential metrics will give you a clear picture of user engagement and overall app success. Whether you’re just starting out or looking to improve an existing app, knowing these metrics and KPIs is key. User Acquisition Metrics …

What Are Impressions in Advertising? Examples and Types

What Are Impressions in Advertising? Examples and Types

Have you seen an ad on social media or a website banner that caught your eye? These are known as impressions in marketing. Understanding impressions is important for marketers, entrepreneurs, or anyone interested in digital advertising. They are crucial for brands to connect with people and measure ad success. This article explains what is an …

What Is a Cohort? Meaning in App Marketing and Examples

What Is a Cohort? Meaning in App Marketing and Examples

Have you ever wondered how app marketers get so savvy about their audience? The secret often lies in understanding a simple yet powerful concept: cohorts. In app marketing, cohorts are groups of users that provide insights into user behavior and preferences. This article defines the term cohort and its significance for app marketing. Get ready …

What is Gamification? Definition, Benefits & Examples

What is Gamification? Definition, Benefits & Examples

In this article, you’ll learn what is gamification, its benefits, uses, and examples. We’ll also explore how different non-gaming apps have adopted gamification and used it to improve engagement metrics and user retention. What is Gamification: Definition and Meaning Gamification is the art of applying game-like elements in non-gaming contexts. It’s an effective strategy for …

What is a Dashboard? Definition, Types, and Examples

What is a Dashboard? Definition, Types, and Examples

In a world where data is king, understanding dashboards is crucial. This article demystifies what a dashboard is, outlines its different types, and provides real-world dashboard examples. Get ready to learn how data dashboards can streamline your data interaction and enhance your decision-making skills. Let’s dive in! Data Dashboard: Definition and Meaning in Business A …

What Is an Advertisement? Definition, Types, and Examples

What Is an Advertisement? Definition, Types, and Examples

Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

Monetizing Magic: Insights from Harry Potter: Magic Awakened

Monetizing Magic: Insights from Harry Potter: Magic Awakened

There have been many Harry Potter games on mobile – Hogwarts Mystery and Harry Potter: Puzzles & Spells being the most successful ones so far. But none are quite like Harry Potter: Magic Awakened, a game that expertly blends several genres and distinguishes itself with its unique art style. Even though the game is very …

Subway Surfers: Lessons from the Record-Breaking Mobile Game

Subway Surfers: Lessons from the Record-Breaking Mobile Game

Subway Surfers is a game that needs no introduction. With over 4 billion lifetime downloads to date, it has defied gravity and continues to soar higher in the mobile gaming stratosphere. But what’s the secret sauce behind this phenomenal success? And more importantly, how can you, as a mobile game developer or publisher, decipher its …

Your Guide to Most Popular Mobile Game Art Styles

Your Guide to Most Popular Mobile Game Art Styles

Selecting the appropriate art style for a mobile game is a major decision. It influences not only the visual appeal but also how players interact with the game. Make the right choice, and you’re on the path to success. However, the process isn’t straightforward – there are a multitude of options, each with unique pros …

Why User-Generated Content (UGC) Dominates Mobile Game Ads

Why User-Generated Content (UGC) Dominates Mobile Game Ads

User-generated content (UGC) is currently the hottest trend in mobile game marketing. While it’s making waves, the surprising reality is that these types of advertisements remain underutilized by many game studios. Many in the industry haven’t yet tapped into the full potential of UGC – either because they’re unaware of its advantages or because they’re …

What Are Top Horror Games on Mobile Doing Right?

What Are Top Horror Games on Mobile Doing Right?

Horror games have long captured the imagination of players by offering a mix of suspense, fear, and adrenaline-pumping moments. Mobile platforms are no exception. But what distinguishes the top horror games from the rest? This article aims to provide an overview of the horror games market, spotlight some of the leading titles, and dissect the …

Under the Hood: Anatomy of Leading Mobile Racing Games

Under the Hood: Anatomy of Leading Mobile Racing Games

Racing games have long captivated mobile gamers with their immersive experience and adrenaline-packed action. Over the years, these games evolved from simple designs to complex masterpieces. But success in this genre isn’t just about graphics; it’s about hitting the right notes to keep players coming back. Let’s explore what makes a mobile racing game stand …

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